One of the finest fashion labels on the market today is that of the house of Corneliani. Founded in the 1930′s by Alfredo Corneliani, the house has continued to grow and prosper. The company today is still family owned and operated. In fact, there are three generations still working within the organization.
Alfredo, the oldest and senior member of the family, began his small tailoring operation in the city of Mantova in the northern part of Italy. The Company today still has its headquarters in that city although it has changed a great deal.
When Alfredo first opened shop, he was a tailor who made outerwear and raincoats. Since that time, the company Corneliani has expanded to include a number of different product lines.
One of the best-known lines of Corneliani is their Trend line of clothing. The goal of this line is to tempt the younger generation. The designers wanted to create a stylish line of clothes that would mainly appeal to the North American market.
One thing that was on their minds was the American office concept that is commonly known as casual Friday or Dress Down Friday. Although this trend has not become nearly as widespread in Europe as it is in North America it was the sentiment behind this idea that Corneliani wanted to respond to. They wanted a line of clothes that would allow a person to appear both causal and comfortable and yet still be dressed stylishly and trendy. They wanted to avoid the more traditional office wear and create a look that could be worn to the office on Friday and would still have the look, which said ambition, success and quality.
When the Corneliani Company launched their new line to the North American market in 2001, it was a huge success. Many upscale retailers jumped at the opportunity to include this line in their shops. Corneliani was not content to have only one of their lines in these markets. They included their more traditional line of formal attire, and their collection of active and sportswear as well.
Within a few years, the company was marketing in more than 45 different countries around the world and selling its wears in some of the most prestigious outlets. Moreover, although their Trend line accounts for a large portion of the company’s profits they are not ignoring their elite line of men’s suits. They are still making one of the best lines of upscale suits in the industry.
Corneliani is proving that you can have a family run business that believes in tradition, values and quality and turn it into one of the best-known names in the fashion industry.
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